11 Essential Ingredients Every Blog Post Needs
So. You think you’ve got yourself a good blog post.
You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day.
Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches.
You’ll want to pay attention to the details like avoiding goofy, but common, grammar mistakes. You’ll want to choose your words carefully so you say what you mean.
This will allow you to shed excess copy so that you have a lean, muscular article.
But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.
In short, these are:
– Craft a magnetic headline.
– Open with a bang.
– Use persuasive words.
– Write damn good sentences.
– Insert killer bullet points.
– Create exquisite subheads.
– Tell a seductive story.
– Keep attention with internal cliffhangers.
– Choose an arresting image.
– Close with style.
– Be authentic.
This checklist of essential elements is to make your life simple because creating great content on a regular basis is hard work.
With each blog post you look at this list and say “Did I craft a magnetic headline? Did I open with a bang?” And so on.
The last thing you need is to wonder whether your article has everything it needs to satisfy your readers. Now you can evaluate your content at a glance and be sure it has every element it needs to deliver the results you need.
(Infographic and copy courtesy of Copyblogger, reproduced with permission)