Which Social Media Platform Is Best For My Online Business?
That might be a question you’ve been asking yourself as you try to figure out your internet marketing strategy.
If you are fairly new to online marketing then you may well be feeling overwhelmed by all the different platforms and not know where to start for the best.
If you’ve had an online business for a while, you might be wondering if there’s a better or different way you could utilise the world of social media.
When running a business online, the main aim of any social media site is to get eyes on your posts, get great customer engagement and of course lead people to purchase whatever you’re selling, be it product or service.
Below is a rundown of the 4 most popular social platforms and how they can best be used for various types of businesses.
Facebook is pretty much a must-have if you are running a business. Most businesses with products or service to sell set up a Facebook ‘Page’ (different to the standard personal Facebook page). This allows people to ‘Like’ your page so they can then receive updates in their newsfeed.
Facebook is suitable for any type of business, even if it’s simply yourself as a business person that you’re promoting (see mine here). When people find your Facebook Page they will be able to read your ‘About’ section to find out more about your products, services, physical location and website details, which is essential for building trust and understanding with your potential customers and of course allowing them to explore your other outlets.
Facebook also has a great advertising platform, where you can target your ideal prospects very specifically. I will be covering Facebook Ads in later posts.
Twitter is a fast-moving social media platform and with only 140 characters to get your message across, requires some creative writing! Having said that, it’s much easier to get content out there more often, as you don’t have to write an epic each time!
Building a following on Twitter is actually very easy once you know a few basic concepts. When I started my Twitter account, I got over 1000 followers in the first 2 weeks and I’ll be showing you how you can also do this in an upcoming post. The main take-away from this is that it’s very easy to get lots of new pairs of eyes on your business using Twitter, so if you don’t have an account for your business, you should go and set up an account now and start getting your message to a whole new audience.
If you have a business that benefits from getting eyes on your products, such as selling handmade jewellery or showing off new recipes, you should definitely be on Instagram.
The very visual nature of this platform lends itself to creating a beautiful looking social media account that can really take your business to another level.
With clever use of hashtags and a few targeted marketing tricks, it is again quite easy to grow your Instagram following to get fresh eyes on your product.
As with all the other social media platforms, if you encourage great engagement with your audience by showing behind the scenes or a glimpse of your life outside of the business, by asking questions and helping people solve their problems, your account will start to grow quickly.
If, like myself, you are a service based business or a network marketer, you may wish to create an Instagram account and use it to share motivational quotes, inspirational insights into your lifestyle and images that just peak interest in your business indirectly, rather than trying to sell, sell, sell! Remember that if you are in a service industry, people buy into people, not products – it takes trust and understanding before people will want to look at what you are offering. So go easy on the hard sell and your business will benefit.
Pinterest might be last on this list but it is by no means least. This platform boasts the highest return per sale than all the others above. Pinterest is essentially a shoppers’ paradise where they can browse for aspirational items and lifestyle ideas, then bookmark or ‘Pin’ them to their own boards. Each Pin links off to a website (your website preferably!) where the person can discover more information.
Pinterest is again a very visual platform and anything you Pin to your boards should be interesting to look at and should promote a desire in your target market. However, some sharp looking graphics can easily be created using a free online graphics tool such as Canva.
With more money being spent via searches Pinterest than any other social platform, if you have a product to sell you will definitely want to get on there and start creating content.
Of the main 4 social media platforms above, you have to consider which one(s) your business is best suited to. I have found that I get most new organic engagement from Twitter but that Facebook provides me the best place to target my ideal market very easily using Facebook Ads. Instagram feels like more of a slow burner, useful to keep building but not with such immediate success. Patience is key sometimes but if you’re not sure which platform to choose, just pick one appeals to you and have a go, you never know!
In this post I didn’t touch on LinkedIn or Google+, as they are a whole different beast in themselves. Yes, they are social platforms, but they are most definitely geared specifically towards business itself, rather than being a predominantly social platform that you can also run a successful business on. I will come back to these two at some point in the future.
I hope this short introduction to Facebook, Twitter, Instagram and Pinterest has given you some food for thought for taking your business forwards.