How To Choose A Colour Palette For Your Website

Choosing a colour palette for your website should be one of the most fun tasks when designing or upgrading your site, but it can also be frustrating as you go round in circles, not being able to decide between those bright colours that pop and those muted tones that you know won’t offend anyone.

So how do you choose a colour scheme that’s just right for your website?

First of all, you have to know who you’re choosing colours for. I’ll give you one clue… it’s not for you. Once you realise that it’s your website visitor and ideal customer that you’re picking a colour palette for, that’s when you’ll start to realise which colours or tones may work best.

But where do you start, even if you know what shades might appeal to your ideal customer?

One option is to play around in your photo editing program, picking up colour samples with the colour selection tool, then trying a few out next to each other. A bit long-winded.

You could try out Adobe’s Color Wheel. This is a cool little online tool where you can spin the wheel of fingers around with your mouse, until you land on a colour palette you like. Then simply take the colour codes and use them on your site.

Here’s how it looks:

Adobe Color Wheel Colour Selector

Another fun place you can discover colour palettes inspired by famous paintings can  be found at

On this site you get to see the palettes that were used to make some of the most famous paintings in the world. These sets of shades and tones have already been proven to work together, so you won’t go far wrong if you use one of these for inspiration.

Here’s an example from of The Starry Night colour palette, by Vincent Van Gogh:

Colour Palette taken from Vincent Van Gogh's The Starry Night

And this is the Flowers, 1964 palette from Andy Warhol. Very pretty!

Colour Palette taken from Andy Warhol's Flowers, 1964

There’s even a Prince palette, but I’m sure you can imagine what that looks like 😉

But as cool as it is to be able to choose a palette that a famous artist has already proven to work, you always want to choose colours that work together AND work for your intended audience.

So have a think about that ideal client coming to your website… do they like bright colours, would they appreciate a monochrome scheme more, or something else?
Choosing for your customer rather than for yourself should always be at the forefront of your mind when designing anything for your website. This is one of the things I talk about in my book, Cracking The Website Code, available on Amazon very soon!

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